Nothing can be more frustrating that wrestling with cling film. You try to pull out a smooth sheet but then it sticks at one end of the roll. You try to coax it free and the loose end bunches up. You tease that out as straight as you can and then the whole roll jumps out of the box and you have to start all over again. This is an engineering problem, I think. A well-designed product would unroll smoothly and stay in the box.
This has daily significance because every food item you buy in Israel has to be in some way repackaged. Everything. This is because nothing, except for excellent infant formula, comes in re-sealable packages. Whether it be frozen peas, breakfast cereal or blue cheese, once you’ve opened it unless you plan to use the whole thing – unlikely if you don’t have a family of 25 – you’re going to have to figure out a way to keep the rest. It’s a daily annoyance, one I don’t remember having in the USA.
Until very recently – listen up, America, this will make you rub your eyes in disbelief – all milk came in plastic bags. That’s right, bags. You needed a special pitcher to put one in, then you snipped off a corner to pour. Of course, re-sealing was out of the question and they often leaked. They are now thankfully pretty much gone, having been replaced by rational cartons.
What this all means is that because of cheesy, poorly-designed packaging, one is forced to use lots and lots of cling film, all of which eventually winds up in the landfill. So you know my next question: where are the Greens when you need them? Why aren’t they lobbying manufacturers for a solution? In the meantime, I’m looking for a way to cash in. I wonder what cling film stock goes for?
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